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PROJECT: Dra. Marian Ralston
ROLE: Graphic Design, Visual Identity
The Client
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Dr. Marian Ralston came to me to create her logo and some essential graphic materials for her daily life as a dental surgeon. The client from the beginning pointed out that she felt more comfortable with a delicate proposal both in the symbol and in the colors used.
Construction
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To bring a cleaner, more subtle and comfortable air, I opted for more pastel and less aggressive tones. Marian mentioned that blue was her favorite color, in addition to blue being widely used for health areas it is a color that, depending on the chosen tone, can show both a strong positioning and a more harmonic and soft one, as in the case of this project.
Colors & Typography
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