ROLE: Graphic Design, Visual Identity
PROJECT: Dra. Isabella De Marchi
The Client
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Dr. Isabella De Marchi is a dental surgeon in the process of specializing for orofacial harmonization with an emphasis on treatments using botox, fillers and laser, in addition to surgical techniques for correction of lips and cheeks.
“My personality is quite a perfectionist; I consider myself ambitious, committed, minimalist and detail-oriented. Less is more and I don't like following "the top trends" (...)
Construction
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When I talked to Isabella I could see a woman focused on her goals, constant in her actions and exuding responsibility, especially for being so young and opening her own consultation room. In the construction of Isabella's identity, I tried to use more serious and timeless tones, I risked Brown as a primary color in a comfortable and warm tone and to contrast with a more open, stronger and elegant air, the secondary color chosen was a fuchsia.
Colors & Typography
Graphic Materials
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|| Business card, Application plan, Anamnesis and prescription
